Emax Loyalty has wide ranging experience across different types of loyalty programme, industry sectors and geographic markets. We will help you to design a new loyalty programme or recommend ways to enhance an existing loyalty scheme.
When designing a programme, we typically start by conducting a professional loyalty audit of your customer base. This enables us to understand the issues commonly facing your business. The audit is designed specifically for your individual needs and based according to industry sector but will typically include:

• The definition of a best customer and profitable behaviour.

• The formulation of a robust business model to support any investment in the programme and show how a positive return of investment can be achieved and by when.

•  The creation of a strong loyalty proposition to attract and retain best customers to your brand.

• The development of an operational model that will enable a cost effective and often multi-channel delivery of benefits for the customer.

• From this we will create a programme blueprint including a full project plan which maps the tasks, dependencies and resources required to implement a successful loyalty programme.